Advertising accounts managers and creative directors
£47,450
Average salary
31 hours
Average weekly hours
1.87%
Unemployment rate
Definition: Advertising accounts managers and creative directors
*SOC Code (Standard Occupational Classification): 2473
Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.
Common tasks include:
- liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media;
- conceives advertising campaign to impart the desired product image in an effective and economical way;
- reviews and revises campaign in light of sales figures, surveys, etc.;
- stays abreast of changes in media, readership or viewing figures and advertising rates;
- arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
Qualifications
Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.
*Introduced in 1990, SOC is a multi-purpose common classification of occupations in UK. Jobs are defined in terms of skill level and skill content, including qualifications, training and work experience.
Employment status: Advertising accounts managers and creative directors
Regional employment: Advertising accounts managers and creative directors
Future employment: Advertising accounts managers and creative directors
Top 12 industries: Advertising accounts managers and creative directors
Alternative & related job titles: Advertising accounts managers and creative directors
Manager, traffic (advertising) Manager, account, advertising Manager, account (advertising) Manager, appeals Manager, advertising, sales Manager, appeal Director, design Manager, lottery Director, creative Manager, production (advertising) Manager, fundraising Manager, press Manager, advertising Manager, raising, fund Manager, projects (advertising) Manager (advertising) Consultant, creative (advertising) Manager, campaign Manager, portfolio (advertising) Manager, advertisement Director, art
Equality focus: Advertising accounts managers and creative directors
Breaking down the official government big data sources by gender, age and region. Hours and pay data based on full time equlivalent roles.
Breakdown by gender
£44,843
Female average annual salary
£50,579
Male average annual salary
26
Female average weekly hours
37
Male average weekly hours
Average pay per hour: Advertising accounts managers and creative directors
Workforce gender: Advertising accounts managers and creative directors
Breakdown by region
£53,186
London - highest annual average salary
£38,586
Scotland - lowest annual average salary
48
East Midlands (England) - Highest average weekly hours
27
Yorkshire and the Humber - Lowest average weekly hours
Average pay per week (£): Advertising accounts managers and creative directors
Average weekly hours by UK region/nation: Advertising accounts managers and creative directors
Breakdown by age
20 years
Lowest annual salary (£18,250)
52 years
Highest annual salary (£54,750) at this age