Advertising and Public Relations Directors
£88,643
Average salary
41 hours
Average weekly hours
1.92%
Unemployment rate
Definition: Advertising and public relations directors
*SOC Code (Standard Occupational Classification): 1134
Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.
Common tasks include:
- liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;
- defines target group and implements strategy through appropriate media planning work;
- conceives advertising campaign to impart the desired product image in an effective and economical way;
- reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary;
- stays abreast of changes in media, readership or viewing figures and advertising rates;
- directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
Qualifications
Entry is generally via career progression from related occupations (e.g. Advertising Accounts Manager, Public Relations Officer) and although there are no pre-set entry standards, in practice most advertising and public relations directors hold a degree. Off- and on-the-job training is provided.
*Introduced in 1990, SOC is a multi-purpose common classification of occupations in UK. Jobs are defined in terms of skill level and skill content, including qualifications, training and work experience.
Employment status: Advertising and public relations directors
Regional employment: Advertising and public relations directors
Future employment: Advertising and public relations directors
Top 12 industries: Advertising and public relations directors
Alternative & related job titles: Advertising and public relations directors
Director, appeals Director, media Owner (advertising agency) Director of fund raising Director of external relations Head of public affairs Director, relations, public Director, appeal Director, account (advertising) Director (advertising) Director Director, advertising Head of public relations Head Head of digital media
Equality focus: Advertising and public relations directors
Breaking down the official government big data sources by gender, age and region. Hours and pay data based on full time equlivalent roles.
Breakdown by gender
£80,300
Female average annual salary
£94,900
Male average annual salary
41
Female average weekly hours
41
Male average weekly hours
Average pay per hour: Advertising and public relations directors
Workforce gender: Advertising and public relations directors
Breakdown by region
£106,893
London - highest annual average salary
£54,229
South West (England) - lowest annual average salary
57
East Midlands (England) - Highest average weekly hours
37
East of England - Lowest average weekly hours
Average pay per week (£): Advertising and public relations directors
Average weekly hours by UK region/nation: Advertising and public relations directors
Breakdown by age
20 years
Lowest annual salary (£16,686)
years
Highest annual salary (£0) at this age