Public relations professionals
£40,150
Average salary
33 hours
Average weekly hours
1.87%
Unemployment rate
Definition: Public relations professionals
*SOC Code (Standard Occupational Classification): 2472
Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.
Common tasks include:
- discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements;
- writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material;
- addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation;
- develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.
Qualifications
Most entrants possess A levels/H grades and a degree or equivalent qualification. Further professional qualifications are available.
*Introduced in 1990, SOC is a multi-purpose common classification of occupations in UK. Jobs are defined in terms of skill level and skill content, including qualifications, training and work experience.
Employment status: Public relations professionals
Regional employment: Public relations professionals
Future employment: Public relations professionals
Top 12 industries: Public relations professionals
Alternative & related job titles: Public relations professionals
Adviser, PR Assistant, communications (press, public relations) Executive, account Officer, information Adviser, relations, public Coordinator, media Officer, press Consultant, communications (media) Officer, media Manager, affairs, corporate Officer, relations, public Assistant, relations, public Officer, press and information Agent, publicity Manager Consultant, media, social Consultant, media Executive, liaison, media Officer, relations, media Officer, information, research Interviewer, press Aide, communications Consultant, publicity Agent, press Officer, communications (media, public relations) Manager, affairs, public Officer, liaison, press Assistant, PR Executive, relations, public Assistant, publishing Officer, publicity Manager, media Publicist Manager, media, social Consultant, affairs, public Assistant, publications Secretary, press Manager, relations, public Organiser, publicity Officer, liaison (railways) Assistant, publicity Consultant, PR Executive, media, social Manager, communications Lobbyist Consultant, relations, public Manager, account (public relations) Manager, publicity
Equality focus: Public relations professionals
Breaking down the official government big data sources by gender, age and region. Hours and pay data based on full time equlivalent roles.
Breakdown by gender
£35,979
Female average annual salary
£45,364
Male average annual salary
30
Female average weekly hours
36
Male average weekly hours
Average pay per hour: Public relations professionals
Workforce gender: Public relations professionals
Breakdown by region
£46,929
London - highest annual average salary
£29,200
East Midlands (England) - lowest annual average salary
42
North East (England) - Highest average weekly hours
30
Scotland - Lowest average weekly hours
Average pay per week (£): Public relations professionals
Average weekly hours by UK region/nation: Public relations professionals
Breakdown by age
20 years
Lowest annual salary (£15,643)
years
Highest annual salary (£0) at this age