Purchasing Managers and Directors
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Definition: Public relations and communications directors
*SOC Code (Standard Occupational Classification): 1133
Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.
Common tasks include:
- develops and reviews the public relations policy and direction of an organisation
- directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm
- liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media
- reviews and revises campaign strategy and takes appropriate corrective measures if necessary
- stays abreast of changes in media, readership or viewing figures
- directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation
Qualifications
Entry is generally via career progression from related occupations (e.g. Communications officer, Public relations officer) and although there are no pre-set entry standards, in practice most communications and public relations directors hold a degree. Off and on-the-job training is provided.
*Introduced in 1990, SOC is a multi-purpose common classification of occupations in UK. Jobs are defined in terms of skill level and skill content, including qualifications, training and work experience.
Employment status: Public relations and communications directors
Regional employment: Public relations and communications directors
Future employment: Public relations and communications directors
Top 12 industries: Public relations and communications directors
Alternative & related job titles: Public relations and communications directors
Head of communications Head of public relations
Equality focus: Public relations and communications directors
Breaking down the official government big data sources by gender, age and region. Hours and pay data based on full time equlivalent roles.
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