Marketing and Sales Directors
£59,964
Average salary
39 hours
Average weekly hours
1.86%
Unemployment rate
Definition: Marketing, sales and advertising directors
*SOC Code (Standard Occupational Classification): 1132
Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.
Common tasks include:
- liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives
- discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products
- defines target group for advertising campaigns and implements strategy through appropriate media planning work
- conceives advertising campaigns to impart the desired product image in an effective and economical way
- examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities
- controls the recruitment and training of staff
- stays abreast of changes in market trends and advertising rates
- produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies
Qualifications
Entry is generally via career progression from related occupations (e.g. Marketing manager, Advertising accounts manager, Sales manager), although in practice most will hold a degree. Professional qualifications are also available and off and on-the-job training is possible. Entrants to professional qualifications from relevant bodies (such as the Chartered Institute of Marketing) require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.
*Introduced in 1990, SOC is a multi-purpose common classification of occupations in UK. Jobs are defined in terms of skill level and skill content, including qualifications, training and work experience.
Employment status: Marketing, sales and advertising directors
Regional employment: Marketing, sales and advertising directors
Future employment: Marketing, sales and advertising directors
Top 12 industries: Marketing, sales and advertising directors
Alternative & related job titles: Marketing, sales and advertising directors
Account director (advertising) Commercial director Marketing director Media director Sales director
Equality focus: Marketing, sales and advertising directors
Breaking down the official government big data sources by gender, age and region. Hours and pay data based on full time equlivalent roles.
Breakdown by gender
£52,143
Female average annual salary
£63,614
Male average annual salary
36
Female average weekly hours
40
Male average weekly hours
Average pay per hour: Marketing, sales and advertising directors
Workforce gender: Marketing, sales and advertising directors
Breakdown by region
£66,743
South East (England) - highest annual average salary
£53,186
North East (England) - lowest annual average salary
43
Northern Ireland - Highest average weekly hours
37
London - Lowest average weekly hours
Average pay per week (£): Marketing, sales and advertising directors
Average weekly hours by UK region/nation: Marketing, sales and advertising directors
Breakdown by age
20 years
Lowest annual salary (£21,900)
years
Highest annual salary (£0) at this age